Michael Vick

  Psychological references of a personality can be correlated to each individual that resides on this earth.   Although some can be compared to others in terms of habitual actions through classifications, each personality interpretation is unique.   Personality classifications can be deemed as a selective grouping of traits that each individual acquires as a result of personal experiences, environmental influences, and category habitual traits.   These groups or categories each align one’s characteristics, thus organizing each person into a class or rank based upon traits identified by each grouping or classification.Thus far, 6 theories have been formulated to specify each personality trait including, humanistic, behavioral and social learning, cognitive, humanistic, psychoanalytical, and biological.   Each of these theoretical sects preserves the understanding of an individual’s actions as well as the identification of behavioral factors and qualities.   M any everyday people have undergone such evaluations in order to indentify, sort, and interpret personal behavior, however such theories are being examined in the lives of many high profile celebrities.For example, the latest bouts of strange behavior of Brittney Spears have also undergone these theories during the present custody battle with her former husband, Kevin Fedderline. Shaving her head along with her peculiar performance at the MTV movie awards have additionally undergone scrutiny.   Although Britney’s behavior has been rumored the result of substance abuse instead of personality flaws, many physiological theories has thus been applied in an attempt to explain the reasoning behind her actions.Moreover, football star Michael Vick has undergone a serious career adjustment only months ago after he was convicted of dog fighting charges.   Psychological personality theories can also be applied in order to understand the logic behind his recent actions.Although his ca reer seemingly ended earlier than expected, Michael Vick was not always in the bright spotlight that shined upon his career for so many years. Born in Newport News, Virginia, 1960, to then 16 year-old Brenda Vick and 17 year-old Michael Boddie, Michael Dwayne Vick was always responsible for his siblings while his father attempted to maintain a steady job.   Michael Boddie only served 2 years in the military before finally finding a steady job at the local ship yards as a painter.However, in Mr. Boddie’s spare time, he always reintegrated the discipline of football into his son, thus attaining Michael Vicks’ deep passion for the sport. After a rash of disciplinary issues as school, Michael â€Å"Ookie† Vick was forced to incorporate an extra-curricular activity into his schedule, thus he chose football. During his constructive varsity career at Warwick High School, Vick earned a scholarship to Virginia Tech.   Soon after a successful career at Virginia Tech, Vick was deemed one of the most sought after college quarterbacks in the entire United States, thus earning him a spot in the Atlanta Falcons lineup.During this time, The Atlanta Falcons had only advanced to the playoffs a total of 6 times; therefore they were attempting to acquire a team player whom could aid the team in accomplishing their feat in the Super Bowl.  Ã‚   Vick signed on for a six year contract totaling $62 million along with a $15 million sign on bonus.   Although then coach, Dan Reeves, only had intentions of orchestrating Vick from the sidelines of his rookie year, his impressive performance during training camp earned an early route to the field.   During his career since the start of 2001, Vick has proved to be an essential sect of the Falcons team (Black Book Partners, 2007).However, since his formal guilty plea in illegal dog fights, Vick has proved to be a tremendous loss to the Falcons dream team. â€Å"One of the most spectacular falls from grace in t he history of American sport was sealed yesterday as star quarterback Michael Vick formally pleaded guilty to charges of conspiracy and involvement in dog-fighting, that could see him jailed for a year or more†¦Vick had been one of the biggest stars of the National Football League, a quarterback of explosive speed and phenomenal throwing power. He was in the middle of a record-breaking $137m (68.5m), 10- year contract with the Falcons, not to mention a host of lucrative endorsement deals† (Cornwell,   August 2007).   Since his recent indefinite expulsion from the NFL in the later portion of 2007, the Atlanta Falcons have only attained 3 wins, and have consequentially ended their once always sold out games.   In early December, Vick was sentenced to 23 months in prison with a projected release date of summer 2009.Although there are 6 sects of trait theory, Vick’s actions can only be interpreted under the Social-Cognitive Theory.   Under this theory, internal and external factors influence an individual, not either or.   This theory is also called the reciprocal theory because each factor, internal and external, corresponds with each other, not separately.   All Psych noted that  in his classic experiment, Bandura (1965) looked at the behavior of children after watching a model on TV perform aggressive acts.   The children were divided into three groups; model rewarded, model punished, and no consequence, referring to the outcome of these aggressive acts.As he expected, all of the children were able to perform the aggressive acts even though they had never performed them or been rewarded for them in the past.   However, those who witnessed the aggressive model being punished exhibited less aggressive acts themselves in the play time that followed. (AllPsych, 2004). Bandura reintegrated the thought that people not only react to personal feelings or inhibitions, but that they also act upon outside influences.   These influence s could range from television, friends, family or even things witnessed in the workplace.Realistically, in correlation to Michael Vick’s dog fighting offences, others were involved in the case, including friends and family.   Vick admitted to brutally killing at least 8 dogs either during or after the fights, however, others that were involved in the gambling and actual dog fights themselves did not take responsibility for their actions during the ordeal.   This leaves on to suspect if Vick himself was solely responsible for the fights or if others influenced him to do so because of his celebrity stature and ability to gain discretion for the events.During his childhood, any actions of violence or extreme cases of anger can not be pinpointed, therefore, psychologically, the visibility of these bouts of aggression that were taken out in the form of dog fighting is not rational.   In addition, Cornwell also suggests that â€Å"Like cock-fighting (which Louisiana, inciden tally, became the last state to ban a few weeks ago), dog-fighting has been around here for generations, at least since the early 19th century and probably before that. Blame those early British colonists and the popularity of the pastime back home in the old country. For a long time, it was above all a rural pursuit, entrenched in the South and in the Mid-Atlantic States, where the Vick case occurred† (July 2007).This also correlates with the Social-Cognitive Theory hence its environmental influence on the act.   Although most individuals perceive the violence of the fights as cruel, this type of behavior is a cultural issue which customarily prevails in the south.   In American culture, dog fights just as cock fights have dated back to the early colonization of the United States, therefore preserving the earliest forms of sportsmanship.   Other issues lie behind the dog fighting that Vick pled guilty to such as the gambling ring, which suggests that Vick orchestrated t he financial bets and racketeering that also prevailed; moreover, it appears that outside influences instead of sole internal desires influenced Vicks decisions.In conclusion, many high-profile celebrities have risen to the charts not because of their efforts towards charity, but for their outrageous behavior.   One of these authoritative figures is Michael Vick.   Although he was raised with small town values which ultimately earned him the spot as the most invasive quarterbacks of his time, he consequentially succumbed to internal and external pressures that have now landed him 23 months in prison.   The type of theory that can be applied to his behavior, Social-Cognitive, explains the nature behind his ludicrous conduct.Social-Cognitive behavior can be classified as the integration of both internal and external factors such as environment and self-indulgence that causes one to act in a certain manner.   Many studies have been conducted such as that of Bandura, which conse quentially supports the theory.   The theory behind behaviors such as that depicted by Michael Vick should be further analyzed in order to broaden the spectrum of understanding.   Affirmative and destructive aspects of the Social-Cognitive theory apply.For instance, theoretically, the Social-Cognitive trait theory can supplement one’s actions for external factors.   This can be affirmative or negative in the sense that this allows an individual to focus on the outside influences instead of logical thinking and reason.   Additionally, this theory allows psychologist to properly analyze and represent individuals when facing legal actions against them.   In demonstrating the analytical properties of an individual’s mind set, fair sentencing can be given in correlation to psychological facets of the law and societal influence.WORKS CITEDAll Psych. (2004). Personality Synopsis Chapter 8: Learning Theory Section 5: Social Cognitive Theory.   Retrieved December 13 , 2007, from http://allpsych.com/personalitysynopsis/social_cognitive.htmlBlack Book Partners. (2007). Michael Vick. Retrieved December 13, 2007, fromhttp://www.jockbio.com/Bios/Vick/Vick_bio.htmlCornwell, R. (2007, July 22). The football superstar and the dog-fighting ring.The London Independent. Retrieved December 13, 2007, from http://findarticles.com/p/articles/mi_qn4159/is_200705/ai_n19388909Cornwell, R. (2007, August 28).   Vick faces jail after admitting dog fights.   TheLondon Independent. Retrieved December 13, 2007, from http://findarticles.com/p/articles/mi_qn4158/is_20070828/ai_n20523470

On the Job Training Essay

OJT is a three letter acronym for â€Å"on-the-job training†, which is a form of training taking place in a normal working situation. OJT training, sometimes called direct instruction, is one of the earliest forms of training (observational learning is probably the earliest,). It is a one-on-one training located at the job site, where someone who knows how to do a task shows another how to perform it. In antiquity, the kind of work that people did was mainly unskilled or semiskilled work that did not require specialized knowledge. Parents or other community members, who knew how to do a job necessary for survival, passed their knowledge on to the children through direct instruction. On-the-job training is still widely in use today. In fact, it is probably the most popular method of training because it requires only a person who knows how to do the task, and the tools the person uses to do the task. It may not be the most effective or the most efficient method at times, but it is normally the easiest to arrange and manage. Because the training takes place on the job, it can be highly realistic and no transfer of learning is required. It is often inexpensive because no special equipment is needed other than what is normally used on the job. The other side is that OJT takes the trainer and materials out of production for the duration of the training time. In addition, due to safety or other production factors, it is prohibitive in some environments. Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. Training has specific goals of improving one’s capability, capacity, and performance. It forms the core of apprenticeships and provides the backbone of content at institutes of technology (also known as technical colleges or polytechnics). In addition to the basic training required for a trade, occupation or profession, observers of the labor-market[who? ] recognize as of 2008[update] the need to continue training beyond initial qualifications: to maintain, upgrade and update skills throughout working life. People within many professions and occupations may refer to this sort of training as professional development.

EasyJet Airline Company Limited Essay

EasyJet Airline Company Limited (easyJet) is a low-fare airline company based at London Luton Airport. easyJet is one of Europe’s largest low-fare airlines and operates domestic and international scheduled services. easyJet flies on 307 different routes to 80 different European cities. easyJet has a Type A Operating License from the United Kingdom Civil Aviation Authority allowing it to carry passengers, cargo, and mail on aircraft with 20 or more seats. (Wikipedia, 2007) EasyJet’s business model and communication plan mimics that of the American based Southwest Airlines which has aided easyJet’s growth over the last ten years. asyJet was founded by Stelios Haji-loannou on October 18, 1995 and began operating on November 10, 1995 with two Boeing737-200 aircraft leased from the Independent Aviation Group Limited. In the beginning easyJet only flew from London Luton Airport to Glasgow and Edinburgh. In 1998, easyJet purchased a 40% stake in TEA Switzerland. By 1999, easyJet had over three million passengers and was traded on the London Stock Exchange in October 2000. In 2002, easyJet acquired Go Fly, a London based airline, and in December 2003 easyJet opened a new hub in Berlin, Germany at Schonefeld Airport. In May 2004 easyJet increased its service from two routes to eleven routes. In 2004, FL Group began purchasing stock in easyJet and a rumor of a takeover ensued. However, by 2006 FL Group sold its shares in easyJet and the takeover never occurred. In November 2005, easyJet CEO Ray Webster stepped down and was replaced by Andy Harrison. Under the leadership of Andy Harrison, easyJet expanded its fleet to 122 aircrafts, 262 routes, and 74 airports in 21 countries. In 2007, easyJet reported carrying over 37 million passengers. asyJet’s success can be attributed in large part due to its website and internet presence. Between 1995 and 1997 easyJet reservations could be made only via the telephone. Travel agents would not book easyJet reservations because they would not receive a commission. In 1997, easyJet developed a website in order to take reservations, and bookings skyrocketed by over 98% in 7 years. â€Å"Easy† Brand The communications culture of easyJet begins with the founder, Stelios Haji-loannou. easyJet and the â€Å"easy† brand are two separate entities. asyJet is owned by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou. Haji-loannou is also the sole owner of the â€Å"easy. † Haji-loannou licenses his â€Å"easy† brand to his airline as well as to other easyGroup corporations. easyGroup corporations pay a fee to Haji-loannou for the use of the name. However, easyJet does not have to pay to use the â€Å"easy† brand name. This arrangement and communication style is important because if a company tries to initiate any type of hostile takeover, the â€Å"easy† brand would be protected. This arrangement displays the type of protection, culture, and loyalty Haji-loannou has in his company. Southwest Airlines easyJet has developed its culture of communication to mimic that of American based Southwest Airlines. Both easyJet and Southwest Airlines are low-fare airlines. Southwest Airlines is the largest airline in the United States and the second largest airline in the World by number of passengers carried (Wikipedia, 2007). Southwest began its operations in 1967 and flew to three cities. In the early 1970s, Southwest faced some financial turmoil. Similar to the issues faced by easyJet, Southwest was searching for a way for consumers to book low fare flights directly with the airline. In 1995, Southwest launched its website allowing consumers to book flights directly without the use of a travel agent. Southwest maintains its personal communications with its consumers by only allowing its tickets to be sold on its website and not through any sort of travel agent or travel site. Southwest also allows customers to change reservations without additional costs, however it does not allow passengers same day standby travel on a different flight without paying for an upgrade. While this may seem harsh to those passengers who need a standby ticket, it drastically reduces the number of passengers who lose their seats due to standby passengers. Another feature Southwest offers its passengers is to allow them to bring three pieces of luggage to check in instead of two like most airlines. Even though the aircrafts that Southwest operates are not as comfortable as other airlines, the additional amenities and low-fares have paid off. The United States Department of Transportation ranked Southwest Airlines as the number one passenger preferred airline for 2006. Chairman and CEO of Southwest Airlines, Herb Kelleher believes it’s as simple as seeking out exceptional employees, treating them with respect, and giving them the latitude and encouragement necessary to do their jobs better than anyone knew possible (Stodder, 1997). Excellent communication with customers starts at the executive level and from within the corporate culture. If communication is effective within a corporation that culture of communication can be handed down to the customer. Execution of a Communication Strategy  By following Southwest Airline’s example, easyJet has employed a solid communications strategy with its customers. The majority of businesses in the world today neglect The People Process (Bossidy and Charan 141). In their book, Execution, Larry Bossidy and Ram Charan discuss how to create a strategy of execution in order to create a successful business that focuses on the people and having the right people in the right places. A robust people process does three things. It evaluates individuals accurately and in depth. It provides a framework for identifying and developing the leadership talent-at all levels and of all kinds-the organization will need to execute its strategies down the road. And it fills the leadership pipeline that’s the basis for a strong succession plan (Bossidy and Charan 141). In order to develop a successful communications strategy, a good leader needs to consider the people/employees who will have to execute this strategy. easyJet takes reservations directly from its consumers via its website. When hiring employees, easyJet must ensure that these employees have the skills necessary to work within this type of communication culture. Every easyJet employee needs to be aware of the communication culture and strategy maintained by the corporation in order to deliver that same style of communication to the customer. Rewards and Recognitions Due to easyJet’s communication culture and strategy it is one of the most frequently cited examples of a mainstream company which has exploited the shift from multi-layer distribution to direct business to consumer transactions. easyJet is a forward thinking corporation and as such launched its direct to consumer website prior to the mass adoption of the Internet. This marketing strategy catapulted easyJet into a top market position in its industry. In June 2006, easyJet’s website was awarded the Best Airline Website Award by TravelMole Web Awards beating out rivals including British Airways. The judges stated that the website was user-friendly and pleasing to the eye. Innovation and Future Growth Even though the airline industry has experienced a decline, low-fare airlines have created a new growth market. easyJet has an extensive opportunity to continue growing within this growth market. There are four main types of innovations for growth markets: Disruptive innovation, application innovation, product innovation, and platform innovation (Moore 74) In order for easyJet to maintain its market position, it must introduce one of these methods of innovation or it will fail to keep up with the rest of the industry. Disruptive Innovation correlates with the early market phase of the technology-adoption life cycle (Moore 74). The low-fare airline industry has been around for a long time, but new technologies and global affairs have paved the way for a new type of market within this industry. There are two types of disruptive innovations: one that favors complex-systems models and one that favors volume operations (Moore 75). Like its American mentor, Southwest Airlines, easyJet should focus on economizing on every process and function of running a successful airline. Southwest Airlines redesigned its corporation and gained market capitalization that is equal to the sum of all of its competitors combined (Moore 80). easyJet needs to analyze its employee compensation, pricing, reservation procedures, equipment, and airport selection to ensure that it can keep up with future changes and growth within its market. asyJet has already started the process of innovation by hiring Site Confidence to monitor its website. According to an article published by M2 Presswire in September 2006 The 24/7 monitoring service will ensure that easyJet customers can book tickets without the threat of downtime, outages or slow download speeds. This new system has produced results for easyJet. According to Airline Industry Information easyJet reported an 11. 2% increase in passenger numbers for November 2006 as compared to November 2005. Obstacles easyJet Has Had to Overcome asyJet faced an obstacle in 2006 by not abiding by EU-Law 261/2004 which states that passengers had the right to be reimbursed for the price of their tickets within one week due to airline cancellation. easyJet had difficulty refunding the tickets within the one week period. Effective communication by easyJet kept passengers at ease in the long run, and the passenger numbers continued to climb despite this obstacle. easyJet, although not the first low-fare airline or the first largest low-fare airline in Europe, paved the way for the boom in lo w-fare air travel at the turn of the century. Due to this high stake in market share, easyJet has been accused of contributing to global warming through the high carbon emissions of their aircrafts. The European Low Fares Airline Association has teamed with easyJet and other low fare airlines to argue that these airlines operate more fuel-efficient aircraft than most full service airlines, and that the point to point services offered by these low-fare airlines also use less fuel. However, the low-fares offered by these airlines have caused an increase in air traffic which has resulted in a negative effect on the environment. asyJet and other low-fare airlines have a policy of only operating new aircraft that produce lower emissions and are more environmentally friendly (with the exception of easyJet’s initial two aircraft). In order to overcome this obstacle, easyJet has been communicating with aircraft manufacturers to design more eco-friendly aircraft, and has even unveiled their own eco-friendly aircraft design. Future Eco-Friendly Aircrafts Across the globe nations are concerned with developing renewable energy sources that are more environmentally friendly. easyJet is no exception. As easyJet forges ahead into the new millennium, it will face having to replace or redesign its current fleet to be eco-friendly. According to Flight Daily News, Harrison is continuing to push Airbus and Boeing to produce eco-friendly aircrafts. easyJet has unveiled its own design for an eco-friendly aircraft that utilizes existing technologies that could halve carbon dioxide emissions and produce 75% less NOx by 2015. Biofuel technology has been proposed as a current solution, but Harrison expressed his doubts about the use of biofuel technology at the World Low Cost Airlines Congress (Kaminski-Morrow, 2007). The Alternative Fuels And Biofuels for Aircraft Development (Alfa-bird) project will investigate the economical performance and industrial consequences of switching from today’s kerosene-based fuels to biofuels and other alternatives. Based on the results a strategy for these fuels will be defined along with an implementation plan. Due to issues with biomass supply for biofuels, synthetic fuels are probably a better solution, the consortium’s proposal papers state. Current jet engine fuel efficiency is viewed as â€Å"near-optimal†, while air traffic is increasing at a rate of 4% a year, leading to any future efficiency-related fuel savings being consumed by the growth, the consortium says (Coppinger, 2007). Harrison agrees that biofuels are not an optimal alternative at this point, but did state that he is not against biofuel technology (Kaminski-Morrow, 2007). Developing eco-friendly aircrafts will be an obstacle that easyJet will have to overcome, as well as trying to replace their current fleet. EasyJet needs to work in conjunction with Alfa-bird in order to develop these new technologies and maintain their market position in the future. However, during this initial phase of development, easyJet and Harrison need to remember to utilize the communication style they utilize with their customers, be available and simple to understand and use. Dismissing any sort of proper communication while developing new technologies can change a corporation’s communication culture very quickly, even though it does not directly relate to communications with the customer. Developing a Communications Strategy In order to develop a communications strategy that can be integrated into the strategic planning process for the corporation, easyJet must decide what type of strategy to use. There are ten different types of strategy development (Mintzberg, Ahlstrand, Lampel, 1998): 1) The Design School; 2) The Planning School; 3) The Positioning School; 4) The Entrepreneurial School; 5) The Cognitive School; 6) The Learning School; 7) The Power School; 8) The Cultural School; 9) The Environmental School; and 10) The Configuration School. asyJet needs build on its current communications strategy by applying principles from the Design School, the Planning School, and the Configuration School. The Design School utilizes a step by step model for strategic communications planning. To begin the communications planning process, easyJet must do an internal and external appraisal in the form of a SWOT Analysis. A SWOT Analysis lists the internal strengths and weaknesses, and the external opportunities and threats of a corporation. Based on the SWOT Analysis, easyJet can determine the corporation’s distinctive competencies and key success factors. This information is used to formulate the communication strategy. The sole architect for the strategic plan, according to the Design School, is the Chief Executive Officer (CEO). Harrison must approve the final communication strategy, but should receive input from the strategic planning team. By developing the communication strategy as a team, easyJet will also use aspects of the Planning School. The Planning School adopts the majority of the premises from the Design School. The Planning School uses an internal and external audit stage, which consists of a SWOT Analysis. The CEO gives the final approval for the communications strategy; however, he is not the sole architect. The Planning School provides for a team of strategists to develop the communications strategy. According to the Design School, in order to evaluate and choose the most effective and efficient communications strategy, the following framework should be used. This framework was developed by Dr. Richard Rumelt, DBA from the Harvard General Management group and professor at UCLA School of Management. The evaluation process, according to Rumelt, consists of a series of tests (explained in the form of questions). Is the communications strategy consistent with the goals and policies of the corporation? Does the communications strategy adapt to the external environment? Does the communications strategy provide for a competitive advantage? Does the communications strategy overuse available resources or create unsolvable problems? The last step in the communications strategy planning process, within the Design School, is to implement the plan. Implementation of the communications strategy will include educating the managers involved as well as the employees of the plan’s details. The plan should be simple and informal, just like the process of developing it. Managers and employees should be given a step by step guide on how to implement the strategy. The Planning School differs from the Design School in that it implements a formal step by step process for executing the plan. easyJet following the Planning School model should schedule each step of implementation by a specific date. In order to develop a communications strategy that can adapt to the global economy easyJet should also incorporate the six main premises of the Configuration School. The key ingredient is for the corporation to â€Å"sustain stability or at least adaptable strategic change most of the time, but periodically recognize the need for transformation and be able to manage that disruptive process without destroying the organization. † easyJet must be cautious not to incorporate the Power School into its communications strategy so much so that it allows a political agenda to override the main goals and vision of the corporation. Harrison must not allow the communications strategy planning process to become a process of bargaining and compromise among conflicting political groups and individuals. Utilizing this school of thought in planning a communications strategy can alienate customers and bring about undesired conflict. easyJet must remain cognoscente of the environmental concerns its customers may have regarding its aircraft. However, pushing an unwanted political agenda can drive customers away. Recommendations and Conclusions easyJet started off in the airline industry slow, but by adopting Southwest Airline’s model of communication, easyJet was able to become the market leader in low cost air fare in Europe. In order to keep up with technology, easyJet developed a website allowing customers to book reservations directly from the company without having to use a travel agent or pay a commission to a travel agent. To maintain that website easyJet hired European based Site Confidence to provide 24/7 support which resulted in an 11. 2% gain in passenger numbers a month later. Each of these strategies has allowed easyJet to forge ahead and stay one step in front of their competition. In order to remain a front runner in the market, easyJet must continue to utilize its communication style with customers, employees, suppliers, and political leaders. When developing a communications strategy for the future, easyJet must complete and internal and external appraisal in order to tailor the plan to the current trends and the desires of its customers. easyJet should develop a strategic planning team to develop a communications strategy and implement an employee educational program. If easyJet’s employees are unaware of its communication strategy and culture, its customers will also be unaware of its communications strategy and culture. asyJet should continue to invest in research and development for new eco-friendly technologies as well as encourage its aircraft suppliers to follow suit. However, Harrison must remember to utilize the communication culture of the corporation at all times as a representative of easyJet and not let the Power School of planning dictate easyJet’s communications strategy. If easyJet can maintain and improve its current communications strategy then passengers will continue to want to â€Å"com e fly with us. †

How to successfully replace an outter vehicle CV joint Coursework

How to successfully replace an outter vehicle CV joint - Coursework Example Remove the wheel by use of wrench. And using a spanner, remove the axle nut. This is a large nut on the outside of the hub. The removal of the lower control arm from the ball joint and the hub assembly will enable the removal of the bolt from the shock and upper control arm. The tapping will facilitate the slipping out of the CV joint through the back. The axle nut should be put back halfway during this process to avoid damaging of the threads. Put the CV axle in a vise by the shaft close to the inner CV or the U-Joint. Cut the boot clamps and make sure that your CV joint is not held by on by a clip that you can see on the shaft under the boot. If there is no clip, you will want to tap lightly on the outer CV joint and then give a few good hits to knock it off the shaft. The tools involved in this are 5 lb Sledge and hammer. Make sure you wear protective glasses since the grease may fly. If it does not come out, put the axle in a vise and try again. If this goes in vain, use the hammer and break the cage to remove the ball bearings. This will expose the race, and then press the race off the shaft using the punch hammer. Cut the race in the direction of the splines on the shaft so that it does not affect the new joint going into the splines (Gilles, 2004). Put on the new boot and slide it to the inner out of the way. Fill the CV joint with grease, and a little of it on the ‘C’ clip. Line the outer CV joint with the splines of the shaft and place the axle nut on the threads halfway to avoid damaging the threads. In conclusion, these processes should be observed keenly, to avoid damage to other parts of the vehicle especially during the removal of the wrecked CV joint. A step by step procedure with keen observation will lead to excellent replacement of the wrecked joint with a new

Soccer Game Transferred from Europe to USA Essay

Soccer Game Transferred from Europe to USA - Essay Example The game stated mainly in England, Germany and Italy and has spread to all the continents where is England is often referred to as the original birthplace for the game (Dobson and Goddard 1). Until late 1950s, most national soccer governing bodies defended the sovereignty of their domestic leagues but at present the leagues are so much interconnected due to development in telecommunication and media interest in the game (King, 8). These developments have opened the game which is now a global game attracting commercial and political interest at the same time. Even in countries like USA where soccer has lagged behind over the years, there is now a lot of developments as witnessed by rising popularity of the Major League Soccer (MLS) specifically driven by business goals and celebrities in the game. How soccer has been received in different cultural contexts Soccer has been warmly received in most of the continents due to its social and emotional connection with the viewers and North Am erica (USA) is no exception. In North America soccer has been improving particularly in USA in the last 20 years. Due to its global spread the game now involves some major tournaments like the World Cup (played every 4 years) both for the senior and junior players where all continents are now represented. Other world majors include World Club Winners Cup that brings together all the continental winners together for a 2 weeks competition. All these developments have helped to popularize the game in the US as it participates in most of these competitions (Darby 94-95). The popularity of the game is so wide spread that even scholars have studied the game. In particular, economics of football has attracted the attention of most scholars in the US with books and academic journals being written (Dobson and Goddard 1-2). However, the reception of the game has not been without drawbacks.. At present, major issues on racism persist where footballers from different races playing in MLS are vi ctimized by fellow players and fans on the basis of skin color. The case is more pronounced between black and white players where the latter tries to justify the supremacy of the white culture. Football governing bodies and coaching positions in the US are dominated by the white. To tame the vice that threatens the development of the game, FIFA and League Associations have put in strong anti-racism rules (Kassimeris 1, 7). In addition, while soccer has been gaining popularity in the US in the recent past, it still lags behind as most residents still rank basketball and American football higher. Analysis on what makes soccer popular Soccer has increased its popularity in the US over the years for various reasons. First, the media has influenced spread of soccer. Television live coverage of matches, magazines, newspapers and internet has influenced the popularity of the game. The fact that the game is a contest appeals to the emotions and feeling of most viewers. Live coverage helps v iewers to connect and identify themselves with the teams and individual players. Through the media, individuals are able to connect with major leagues across the continents. The media has therefore opened US residents to the global game and interest in terms audience and active participation has

Organisational Analysis Essay Example | Topics and Well Written Essays - 2000 words - 3

Organisational Analysis - Essay Example She meets with an accident, after which she asks Ed Masry, a lawyer to sue the person who hit her. Ed promises her to win the case, but as the only evidence is that of the testimony of Erin herself, the twice-divorced, unemployed single mother stands no chance against a socially respected doctor. In her desperation to find a job, she accuses Ed Masry of failing her and forces him to give a clerk’s job in his own office. Though she lacks the necessary skills and prior experience, she goes about picking her way through the job. While filing papers one day, she comes across a real estate case in Hinkley. What grabs her attention is the fact that there are medical records of the Jensens family amidst the various real estate papers. Taking the permission from Ed to dig further, she goes to Hinkley to meet the family. Her investigations unfold a large conspiracy by the billion dollar company PG&E. The company has been knowingly polluting the area around Hinkley by leaking a toxic chemical called Hexavalent Chromium into the underground water, which causes serious ailments like Cancer. To cover this up, the company had offered to buy the land around Hinkley, thereby resulting in the real estate case of Jensens. It soon becomes apparent to Erin that not just their client, but most of Hinkley’s residents are being affected by Hexavalent Chromium in one way or the other. Erin goes on to persuade Ed and the rest of the neighborhood to take on the mighty corporation through a legal suit. Her determined fight to win the â€Å"largest settlement ever paid in a direct-action lawsuit†, forms the rest of the story. (Litoff 2011). Although the protagonist is not a typical employee nor does the story evolve around a big time organization, it is a story that is based on reality and has all the elements of an organizational life – individual goals and aspirations, social, cultural

Introduction to Tourism and Leisure Analysis Essay

Introduction to Tourism and Leisure Analysis - Essay Example During the course of this investigation, the goal of the research will be to gather information that will be relevant to the council. This information will be necessary for the council to determine the tourism factors and reasons for the growth in Victoria. In order to do this information regarding socio-demographic characteristics, in addition to what places people visit, and the main aims of visitation. Tourism has emerged as one of the most remarkable economic and social drivers of the 20th century. (Tourismvic.com 2006) In order to meet the intended objectives the council must first ask what tourism is. The answer to that question is "Tourism is a very difficult term to define. Several scholars have attempted to answer what tourism is; however, there is not a widely accepted definition." (Ballarat, 2006) Actually, some researchers have argued that such a definition is impossible to formula (Krzysztof, 1999 p 9) positively, since tourism is studied by different disciplines according to each of its facets, many authors have provided a partial rather than a holistic approach Ibid. page 11 It is important to take economic growth when evaluating the growth of tourism in Victoria. When evaluating economic growth in Victoria and how vital of a role each has on the other some important factors need to be in clouded in the study so that the council can get an accurate idea of rhe significance of the existing tourism in Victoria and what to expect in the future. The majority of the literature on industry clusters is focused on the actual definition of a cluster. In order to do this the council should cluster tourism in the present economy of Victoria. The very basic definition of an industry cluster is "geographical concentrations of industries that gain performance advantages through co-location (Doeringer and Terkla 1995, pg.225)." Porter (1997) has proposed incorporating industry cluster policy into city economic development and tourism will be included in these city-planning projects. If this is done, it will enable city planners and councils to gain a competitive advantage from the location. Porter suggests that economic developers should

What caused the Great Sepoy Rebellion of 1857-8 Essay - 1

What caused the Great Sepoy Rebellion of 1857-8 - Essay Example The role of the Indian sepoys was a central one as without their initial rising, other classes would not have been able to initiate such a high level of revolt. The hatred of sepoys attracted all other classes as well and this in turn resulted in the great sepoy rebellion and one of the major rebellions in the history of India. It is often referred to as the first Indian nationalist uprising. Although people from all over India were involved, the major areas of rebellion included the Northern areas of India and Bengal. The Indian sepoys tried to popularize the event by asking the last Mughal emperor to re-establish the Mughal Empire. Through this, they did gain wider support; however, the emperor did not have much power left. Therefore, the revolt was not successful to be turned into a widespread national revolt as the British were able to control it to some extent. Although the rebellion started as a military cause, it took on hold as majority of Indians joined this to show their resentment against the British. After the Battle of Plassey in 1757, the British took hold of Bengal and took advantage by introducing reforms and policies against the peasants and traders. Along with this, other major causes including religious, political, social resulted in the great rebellion of 1857. The most important cause of this great rebellion included the growing resentment of the Indian sepoys towards their British masters. These sepoys were basically peasants and therefore, supported the farmer community of India at that time. Therefore, the adverse policies of the British government for the agricultural sector greatly affected the feelings of the sepoys as well as they could relate to the actual feelings of the farmer community. Secondly, these sepoys were greatly dissatisfied with the discriminatory promotion and payment policies. The European soldiers were paid more salary although the majority chunk of the work was done by the

More Than One Child In One Family Essay Example | Topics and Well Written Essays - 1000 words

More Than One Child In One Family - Essay Example In order to implement the policy, government ensured that families especially in urban areas do not have more than one child. Further, a fee was applied to the families who have more than one child in order to penalize the families for having more than one kid in the family. The intended aims of this policy were to improve the healthcare services for the society so that better care and services could be provided. Further, in order to enforce the improvements in the saving rates, government considered the reduction of the size of the family. In actuality, Chinese economy as a whole has been able to register higher saving rates since the policy was implemented in 1978. (Naughton, 2007)Probably the most important policy reason behind the implementation of this policy was to achieve the economic growth and relieve pressure on the resources of the country. By reducing the size of the population, the overall wealth distribution could have been better allocated in order to achieve better ec onomic progress. (Feng Wang, 2010)China during recent times has made enormous economic progress with significant average economic growth. China has achieved the same in its manufacturing sector by providing cheap manufacturing facilities to the customers around the world. Further, China is the leading exporter also thus relying mostly on its labor force as vital for the economic progress. However, the overall process of manufacturing requires young and skilled labor force which can endure the physical strain spent in the manufacturing process. What is critical however is the fact that China’s population is ageing fast and due to the one child policy, it is fast approaching a position where it may not have adequate young population to support its economic progress through manufacturing activities?

Cultural communications challenges for responding police officers Essay

Cultural communications challenges for responding police officers - Essay Example Much research has come through that has suggested the same in the true sense of the word. However, what remains to be seen is the fact that these police officers will be able to give in their best in times of trouble, trying circumstances, litigations, cultural manifestations, and so on and so forth. The role of these police officers within the areas where cultural communications tangents are drawn upon remain an important one. Often times it has been seen that these police officers have not been able to get their point across to the relevant audiences merely due to the fact that the latter have not been able to understand what they are saying. This is a problem, and one that receives quite a lot of flak due to the communication breakdown which takes place within the related scenarios (Decker, 1996). What could be done to do away with such communication breakdowns is something that remains to be seen within the midst of things. However, evidence is available that the police officers have learned new traits, acquired skills and the like to make sure that the crime scene does not get disrupted by communication issues every now and then. What is important here is an understanding on the part of both these police officers and the people at large so that sanity could prevail within the related ranks and that success for the sake of finding out the inner depths of the crimes would see the light of the day. The main aim of these police officers should be as such to make sure that they secure the crime scene as soon as they reach the spot, and then collect hate literature, spray paint cans, do away with threatening letters, identify criminal evidence and move ahead with the investigation phases in particular. During this process, the manner in which they communicate with the people from different walks of life is a very significant notion, and one that needs to be given emphasis by these police officers as well. They also have to interview people to find out about the suspects and the actual crime that has been committed, creating awareness for not only their own selves but also the publics that are present near the crime scene. The support services for the community members are also deemed as significant because this emphasizes the due role of the police officers and their work manifestations within the minds of the community at large (Scerra, 2011). The police officers therefore have to deal with a host of issues on a consistent basis, as well as ensure that no one takes the crime scene or even the police authorities for granted, and goes about ransacking the entire area or region that one is talking about here. The police officers find it very difficult to cope up with the challenges when there are hate crimes on the rise. These hate crimes include the victims who would not bother listening to these police officers, no matter how much respect they give to the police and the related authorities. This is something that poses as a huge challenge on the part of the police officers who would want to get their point heard within the thick of things. The hate crimes include a great amount of biasness that has crept into the people with regards to their opponents and the law in essence, as the latter goes against their wishes, which is something that is tantamount to being a disruptive force within their demeanor (Salo and Allwood, 2011). The crimes

The detailed information listed below Essay Example | Topics and Well Written Essays - 250 words - 4

The detailed information listed below - Essay Example The failure led to recall of many of their vehicles that affected the public image of GM due to the death count caused by this safety-related problem and possible violation of federal laws. The recall had several implications that include decline in stock price and stock volume. However, the company implemented some risk practices and recommendations since the company seem not to have had enough measures to rectify the mass recall. Other associated risks emerged such as strategic risks, supply chain risks, hazard risks as well as financial risks. In this case, it was the responsibility of the executive team to realign the company’s management structure through implementation of significant recommendations capable of rectifying the previous mistakes. There were also recommendations that were geared towards building of corporate stakeholder relationships. Therefore, this study seeks to identify the different pure risks that transpired at GM Company in the last five years, the effects and the general solutions that were put in place to rectify the mistakes suffered by the

Foreign Policy from 1515-1529 in England Essay Example for Free

Foreign Policy from 1515-1529 in England Essay How Far do you agree that Foreign Policy failed from 1515-1529 failed to make England stronger as an international power? Initially, Henry and Wolsey created a reasonable foreign profile. They managed to maintain this for 10 years until 1525. However a massive decline occurred subsequently it wasnt long before the pair found themselves out of the Major League of European Countries and neither France nor Spain cared who it made allegiances with. England was at a disadvantage from the outset; with very limited resources compared to France and Spain. Alone England didnt stand much chance of survival and therefore it was vital that England formed alliances with other international powers. On august the 15th 1521, Henry VIII and Emperor Charles V formed a secret treaty known as The Treaty of Bruges. It provided for a joint invasion of France; primarily before March 1523. This in one respect merely defined the dependence Henry and Wolsey had upon Charles. This was mainly due to the reliance Englands economy beheld upon the Flanders Cloth Market. Nevertheless, the treaty never materialised and whilst she displayed and attempt to resolve this in autumn 1523, they could do little without the support of Charles V. There was a constant need to show his worthiness and match up to wealthier kings such as Francis I. Henrys favourite way was though extravagant wars. From 1511-1525 he spent an equivalent of 1.4 million on wars, whilst his annual income was à ¯Ã‚ ¿Ã‚ ½110,000. This put England fundamentally on huge strains and it was up to Wolsey to turn this around. 1518, the Treaty of London prior to all discussed, a treaty of diplomatic importance influencing England to be noticed by other countries. This was a universal peace collective and signed by all major leaders. This gave England support from over countries and also made them noticed. It was a non aggressive treaty and agreed that none of the countries would attack one another, and if they were, they were support one another. This was Wolseys finest hour. It reflected glory upon Henry VIII, putting the pair in good terms with one another as well as with all other major countries. It also meant that if any country broke away from the treaty, then war would b veiled upon them. However, at the same time it wasnt entirely successful. It only lasted for a short time and inevitably war broke out from an alliance between Spain and England against France. Another very important affair to mention was the Field of The Cloth of Gold which occurred from June 7th to June 24th in 1520. It was a meeting between the two kings Henry VIII and Francis the I of France and its aim was to increase the bond between the two kings, furthering England profile internationally. Each kind tried to outdo the other. The proof of Henrys attempts was that in one month 2200 sheep were consumed. In the fields past the castle, 2800 tents were erected for less important visitors. Even though it made a great impression, politically it did very little. Hence the war previously discussed a year later. The decline of Wolseys success made England lose its profile it started with. In 1525 was the introduction of the Amicable Grant. When Wolsey tried to raise more money through the Amicable Grant it depicted the anger within England itself. Wolsey needed to raise taxes (1525) in order to cover the cost of taking France to war. However it was strongly opposed and subsequently Wolsey had to back down and reduce the payments for the 1523 subsidy 10,000 men converged in Lavenham. In summery this lost England support of Charles V which inevitability meant the only way was to make a peace treaty with France. The Treaty of More, in 1525. Meanwhile again Wolseys attempts failed. France undermined England and formed an alliance with Charles V leaving England no stronger than to begin with. A long term affect of this, is that it meant Henry lost his trust in Wolsey causing the downfall in 1529. As well very importantly was Henrys divorce to Catherine of Aragon and its international relevance. Catherines nephew was Charles V, a may with great power. He threatened the Pope to not go ahead with the annulment. Wolsey was in a predicament, if he allowed the annulment his own life was in risk, but the time he wasted trying to decide one way another outraged Henry emphatically. So much so that Henry stripped him from his title.

Wong Kar Wai And Hollywood Cinema Film Studies Essay

Wong Kar Wai And Hollywood Cinema Film Studies Essay The world today is essentially a bifocal world. Filmmakers everywhere are concerned with their own national cinema, and then with Hollywood. The world today is divided into Hollywood and a serious of national cinema. As the most successful and influential Asian cinema outside Japan and India,  [1]  Hong Kong cinema as a transnational cinema, has so successfully emulated Hollywood to the extent that it has now been integrated by Hollywood. In this regard, commercialization and entertainment are what Hong Kong cinema and Hollywood cinema concentrated on. Especially Hong Kong cinema, due to it situates in a democratic and liberal society. The filmmakers have no boundary or limitation in filmmaking. Therefore, they pursue the films aesthetics and entertainment more than the fact of the society. Also, Hong Kong absorbs influences from the West and went on to localize and indigenize foreign cultures. And the community in Hong Kong has a strong link with its traditional Chinese culture, in many aspects had developed its own Hong Kong culture as well. So to speak, Hong Kong cinema has a strong sense of east-west identity. The geography, history and unique cultural identity of Hong Kong inhabitants have inevitably shaped the territorys cinema. Hong Kongs adaptability to change, cultural diversity and cosmopolitan lifestyle has led to a dynamic output of films that portray a distinct Hong Kong psyche.  [2]   The film of Wong Kar-wai attests to this tradition of filmmaking. Wong as the second New Wave of Hong Kong filmmaker who continued to develop the innovative and fresh aesthetic initiated by the original New Wave.  [3]  Since Hong Kongs 1997 handover to China, the local film industry was inclined to art-cinema wing instead of the action (Kung fu) tradition. And Wongs offbeat works got the world recognition even though he stands apart from the mainstream Hong Kong cinema. In the following paragraphs, the argument will be focused on Wong Kar-wais postmodern films in a relationship with Hollywood style. The narrational aspect of plot manipulates story time in specific ways. Jean Epstein summarized the relationship between narrative and time in the classical Hollywood film:  [4]   After dramas supposedly without endings, here is a drama which would be without exposition or opening, and which would end clearly. Events would not follow one another and especially would not correspond exactly. The fragments of many pasts come to bury themselves in a single now. The future mixed among memories. This chronology is what of the human mind. Contemporary Hollywood filmmaker like Quentin Tarantino, for example in his Pulp Fiction (1994, USA) uses the juggle story and plot time in ways that recall the complex flashback of the 1940s. Moreover, the switches in Pulp Fiction are not motivated as characters memories; the audience is forced to puzzle out the purposes served by the time shifts. In some of Wongs film, flashback has another expression. In Wong Kar-wais In the Mood for Love (2000, Hong Kong), the flashback applies to only one conceal scenario which begins with the male protagonist Chow Mo-wan (Leung Chiu-wai)  [5]  finds something is gone in his home, end with he notices there is a lip print on a cigarette. But it doesnt tell us what stuff he missed and who stole it until the coming scene of Su Li-zhen (Maggie Cheung Man-yuk)  [6]  comes (she comes to Chows home before), we realize the complete plotline. Unlike the flashbacks in Pulp Fiction or Reservoir dog (1992, USA) which is merely focuses on the rhetorical disposition of the narrative for the sake of suspense or surprise. Wongs flashback technique is more incline to highlight the aesthetics in actors performance relate to the important scenario. Like this scene, the two protagonists much-loved themes of loneliness, isolation, and longing rise to the surface. David Bordwell summarized the relationship between narrative and space in the classical Hollywood film:  [7]   In making narrative causality the dominant system in the films total form, the classical Hollywood cinema chooses to subordinate space. Most obviously, the classical style makes the sheerly graphic space of the film image a vehicle for narrative. We can see this principle at work negatively in the prohibitions against bad cuts. The important subjects should be in the same general area of the frame for each of the two shots which are to be cut together, but as long as the important subject is not shifted from one side of he screen to the other, no real harm is done. In describing the classical cinemas use of space we are most inclined to use the term transparent, so much does that cinema strive to efface the picture plane. The screen might be likened to a plate-glass window through which the observer looks with one eye at the actual scene. Contemporary Hollywood filmmakers have sometimes explored what has been called the web-of-life plot.  [8]  Instead of two primary lines of action, the tendency of the films pursues a large number of plotlines, often involving many characters. In the 1990s, such films as Quentin Tarantinos Pulp Fiction. The every single plotlines seem completely have nothing to do with another story, but usually they split off and converge from one and another. In Pulp Fiction, there are 3 stories, each one based upon specific characters. And the narratives are circular as well as intersected. The theme of the uncanny and destiny arises ranging from Butch (Bruce Wills) and Vincent (John Travolta), they meet each other for twice. First time they meet in a bar without a direct conversation. In the next time is concerned with Butch goes home for his watch (the only stuff his dead father left him) and comes across Vincent (implicitly come to assassinate Butch) in his toilet then kill him. In this rega rd, the sequence in the whole plotline is mysterious. Despite Vincent is already dead in the previous story, we still see him in the final part of the story in a restaurant with Jules (Samuel L. Jackson). Continue the unfinished story at the beginning. In Wong Kar-wais film, he doesnt follow this Hollywood narrative tradition. In Chungking Express (1994, Hong Kong), Wong creates a new style of narrative causality in space-time which he blends the theme of gangster and romantic-comedy together. This is the apparent feature of post-modern film. Seen from Wongs Chungking Express, it constitutes an intriguing experiment in nonclassical form. It has only about 6 major characters, but it is broken into 2 distinct stories, each organized around a different batch of characters and presented one after the other. Since both male protagonists are lovelorn men and policemen, originally we might expect them to encounter one another, but they never do. Even when the first story finish, everything related to the first story never appears again apart from one same locale. In Chungking Express, the connection between these two stories is they do share one locale: Both Officer 1 (Takeshi Kaneshiro)  [9]  and Officer 2 (Leung Chiu-wai) hang out a t the Midnight Express. Nonetheless, this doesnt connect these two parts. The characters in these two separate plots seem no intersection with each other. Merely the Officer 1 meets Faye Wong  [10]  once in the Midnight Express. Afterwards, the next story starts whereas Officer 1 never appears again in the next narrative. And the second obscure connection is while the mysterious blonde woman (the female protagonist in the first story) lounges outside a shop, Faye (whom we do not meet until part two) leaves with a stuffed toy (perhaps destined for Officer 2s apartment). Apparently, Faye is juxtaposed into these two coincidences by Wongs strategy in order to invite audience to seek the connections and unify the two parts of the film. From Chungking Express, we can see another general style in Wongs filmmaking. First of all, the notion of time is a pervading concept in all of Wongs films. In the first part of Chungking Express, officer 1 obsessively eats cans of pineapple with the expiry date of the 1st of May, for him, May 1st is his girlfriends birthday also its the end of their love. He convinces that everything has an expiry date, including love. However, for the female drug trafficker, May 1st is the end of her life if she could not find the group of Indian who stole her stuff. Indeed, Wongs films may not be directly or overtly political, however there is often an indirect relation to the political via Wongs conveying of a particularly intense experience of the period as an experience of the negative; an experience of some elusive and ambivalent cultural space that lies always just beyond our grasp.  [11]  In addition, Wong always ignores the characters identity, background and family. We just know they c all cop 223 and cop 663. Despite they have a home. We can only see the pineapple cans with expiry date and cop 223s desperation from this place. Cop 663s home is insecure. Faye often invades his home regardless of without aggressiveness. At the same time there is an escalator located beside his home, it is totally exposed in every passerbys eyes when go through it. Therefore Cop 663 lives under the unstable circumstance. Here, implicitly, once again Wong reveals peoples prospective confusion to their own identity related to the forthcoming handover in 1997. Thirdly, not only in Chungking Express, but also in most of his oeuvre, characters affection is the center of the attention. And Wong adores keeping them in the Platonic relationship. Rarely see the sexual scenes in Wongs film but the love between the two characters are aesthetic and pure. In the first part of the story, Officer 1 and the blond woman stay in a room without doing anything. Nevertheless, after Officer 1 leaves then he receives a happy birthday message from the blond woman. Obviously she still remembers May 1st is Officer 1s birthday because he told her last night, despite she gets into the trouble. Through Wongs oeuvre, Hong Kong becomes a metaphor for the characters and their varied existence. It represents an urban pastiche in which individuals struggle to come to terms with a sense of detachment and loneliness despite the territorys high-density population. Wongs endless array of possible scenarios and the navigation of his protagonists internal and external journeys in turn constitute an unravelling and reconfiguring of spatio-temporal constrictions.  [12]  Hong Kongs unique identity with its fusion of Chinese and Western culture and complex history provides opportunities for Wong to reveal and concerns with issues as varied as identity, emotion, future, etc via his frame. To some extent, we can define Wongs cinema is Hollywood in the way of expression such as the crosscutting, jump cuts and fragmented images. But as a poetic auteur, sees him delve into moments that are linked to both history and the personal in Hong Kongs community, whether directly or indirectly. Noti ons of identity and the ever-present fusion between East and West find context in the themes of love, loneliness and alienation that pervade his protagonists. Even though Wong doesnt belong to the mainstream in Hong Kong cinema, his films are never and ever being the foolproof and top grossing films. Nonetheless, we can not deny his contribution to Hong Kong film industry. Filmography Pulp Fiction- Quentin Tarantino, 1994, USA Reservoir Dog- Quentin Tarantino, 1992, USA In the Mood for Love-Wong Kar-wai, 2000, Hong Kong Chungking Express-Wong Kar-wai, 1994, Hong Kong

Situation Analysis for Revive! UK

Situation Analysis for Revive! UK SITUATION ANALYSIS Situation analysis is the first step on a marketing communication plan. It is necessary step for a company to recognize the key markets issues and understand communication drivers (Fill, 2009). The goal of current assessment is Revive! Company to follow the above glidepath and in the end of the situation analysis there should be key issues that will drive the campaign objectives and communication plan of the company. 1.1 Organisational Analysis Revive! UK operates in the automotive repair sector since 2004 but its history goes back to 1994 as a franchise of Colourworks. The central offices of the company are located is in Rugby with 58 UK franchisees and 135 technicians in total. Their main services include Small and Medium Area Repair Technique such as: Bumper scuffs or scrapes Alloy wheels damage Paint or bodywork scratches Blending repairs to wheel arches Vandal scratches Cosmetic repairs Minor paint repair to trim Body panels Besides providing the above services, Revive! UK is strongly focused on franchising sales as a key mean of growth and market expansion. This fact is also supported from their decision to poach one of the top industry experts on franchising as a franchise director. In the franchise sales sector Revive! UK offers to the clients: Training Branding Minimum personal investment  £10,000 Accreditation systems The company had a 20% increase in sales on year with over 45% of all franchisees running multi van businesses (Revive! Auto innovations (UK) Ltd Bfa, 2017). Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014. Revive! UK performs in business to business environment and at the same time directly with the general public. They work closely with dealership groups, fleet and insurance companies and one example of their partners is National Tyres and Autocare (Revive! Auto innovations (UK) Ltd Bfa, 2017, Endole.co.uk, 2017). Key issues: Main focus of the company in franchising sales Very good latest financial data (Their cash in hand was increased from 2014 and according to companys latest financial data for 2015 their Net Work was increased 39,35% from 2014). Possible action: from marketing aspect the company should make more visible their actions in order to be easier approachable for the costumers. During this assignment it was very hard and à Ã¢â‚¬ ¡Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ½ÃƒÅ½Ã‚ ¿ÃƒÅ½Ã‚ ²ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ± to find details for the company. It is vital for their franchising sales to give as more details as possible to the costumer to make their first step, to make a call into the company. Communication strategy The main communication strategy of the company is based on three basics elements: the convenience, the quality and the low cost of their services. There is no specific campaign for franchise sales besides the information on the website or the public relations stories on websites for the franchising industry. The first impression of a potential costumer with the company comes through the companys website. In order to convince a customer to go through the whole website, get informed about the services and make contact with the company, the website should be visually appealing, should give a general customer relationship management, personalisation and privacy (Mà ¶ller, Brezing, and Unz, 2012; Solutions, 2012). In case of Revive! UK it is found that the website is appealing, well designed, professional and easy to use. It has relevant service information and a standalone section dedicated to public relation stories, while communication contacts are easy to spot on main page. Franchisi ng is also easy to spot with most relevant information. Revive! UK has also a Facebook page with 2,442 followers and they have posts 2-3 times a week. The reviews from clients on the Facebook page are positive. There is no interaction among the company and the Facebook page visitors-followers. It is important to mention that besides Facebook page, the company does not have any other social media tool. Also, according to the companys website, Revive! UK does social responsibility actions for charity organization and community support which are not communicated through other channels beside their website and Facebook page. Another factor that was detected through this assignment is the poor optimization that the company has done for search engines. During the search for the company on Google with different words like: care repair UK, SMART repair services, minor car damage reaper UK, the position of Revive! UK website was not among the first results of the research (appentises a,..). In order to be noticed, the company should improve SEO as a digital marketing practice which will focuses on optimizing the website to increase the number of visitors the site receives from search engines. Key issue: Low Search Engine optimization Many activities with social impact but without being well communicated No interactive social media Possible Action: The company need to examine again the keywords and contents that they are using for the SEO. They should find the correct keywords to connect with words that clients use. But this is not the only solution. Because in some cases according to Ledford (2008) having optimized the correct keywords it is not enough. Factors such as advertising campaigns and update frequencies also affect SEO (Ledford, 2008, pg 14). So, a better strategy on the search engine optimization, without forgetting the optimization for mobile users The company should promote through different channels their social activities. For example, the latest action that they organized Andrew Jordan Goes Calendar Girls for Charity was only promoted from their website. Searching for articles or stories on Google there were no result for this action. In this case, a better PR strategy on this sector of the company would increase their communication strategy. The only social media that the company is using is Facebook. The use of Facebook, although, is limited on posting only news for the company. There is no feedback on the clients comments, even the fact that the comments are good. First of all, as many social media channels the company uses there is a good possibility to increase the SEO. The use of social media should give the opportunity to the company to communicate with its clients. A contest for a free service which would be only through social media, asking followers their opinion for something new that company did, engaging the franchisors in the social media game, these could be some steps to be more involved with their clients/followers/visitors etc. 1.2 Market Analysis 1.2.1 PEST Analysis for Revive! Company PEST analysis is a managerial tool used to analyze and measure market potentials and stands for political, Economic, Social and Technological issues. Political Potential changes on the franchise regulations because of Brexit. EU competition rules will continue to apply to franchising post-Brexit although the Commission will have reduced powers, and block exemption measures at UK level will be needed. (International Franchise Association, 2016) Potential increase in taxes. According to the Bank of England taxes are expected to increase in the following years (Inman, 2017). First of all this means that will affect Revive! UK services and products. With potential increase in taxes Revive! UK will have to increase their prices. That probably will make them to lose one of the current advantages that they have; which is cheap prices. As for the customers a potential increase in taxes will reduce their buying power. Potential risks on franchising outside UK. Due to a potential Brexit. It is unclear which will be the legislature of EU and company should re-examine it is franchise strategy (International Franchise Association, 2016). Import/Export tax duties applied for leaving common market. Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc import. Export goods might lose pricing competitive advantage and become more expensive to EU market (Whos Who Legal, 2017). Economic Decrease of car sales on 2016. According to articles there are possibilities of a decrease on car sailings. This means that costumers will try to keep their old cars and fixing them if it is necessary (Sharpe, 2016). Worries for new trade deals with EU because of Brexit. According to articles because of Brexit Uk will give up full access to the single market along EU. In a soft Brexit trading would be on a tarrif-free basis (Sharpe, 2016; Bennett, 2016). These factors may make the company more cautious on investments or franchising outside UK. Potential interest rate increase (Moneywise, 2013). Increase of GDP and average salary for 2016(Statistics, 2017) Current improve export rate due to currency exchange Euro VS GP These facts show that costumers will have a good average of salary and this means that they will be more elastic on spending. According to the above information, because of the ongoing Brexit situation, franchising in another European country at this moment would be a risk for the company. The only countries that Revive! UK can approach are Ireland and Scotland. Since they already have tried to franchise in these countries years before without succeeding, probably now with the knowledge and the expertise they have would be easier. Social Current low unemployment rate with uncertain future projection (Statistics, 2017). There is a decrease of the number of the unemployment in the last 2 years (Appendixes). Need for vehicles and repairs expected to have a growth trend. Customer perception trend swift from car being a status symbol to fuel efficiency and low emissions. Customer buying pattern expected to change to short term investing into repairing existing cars for as long as possible before switching to new eco friendly vehicles. New legislation for low fuel cell cars, eco- friendly cars, paint and waste disposal. This factor should make the company examine the products that use in order to be eco- friendly. Technological Catch up changing technology on new cars that will be battery cars etc. This factor means that the company should gain knowledge and skills in new products for these new cars. Improvements in technology for client services. New technology in order to improve client services. Since the companys advantage is the direct answer to the client there should be some improvements from technological aspect. There should be more use of social media and more interactive relation with the costumers. 1.3 Competitor analysis General information Services History Franchise Investment location Clients Minimum investment Support for the franchisees Perfect Detail Smart Repair Mobile minor damage Paint Vinyl Windscreen Bodywork alloy wheels Online shop 150 years Yes UK General public Main dealers Brands (McLaren, Jaguar and Rover) Retailers groups  £10,000 Training Equipment selection Van installation Branding Website and social media support Chips away Brand Leader Automotive paint repair system Car body repairs Bumper scuffs Paintwork scratches Minor dents kerbed alloy wheels 23 years Yes Over 220 units UK General public Main dealers Retailers groups  £15,000 Branding Training Ongoing support Exclusive territory National advertising Expansion opportunities Dentwizart/ Flying colors services Smart repairs Cosmetic damage Scratches Scrapes Bumper scuffs Vandal damage and chips away Yes UK, Europe, North America General public Main dealers Retailers groups  £22,950 Personalised website Training Credit control management services Exclusive geographic territories Low frontend fees SprintFinish Scratches Bumper Scuffs Damaged Interior Trim Damaged Alloy Wheels Repairs to: tears holes cigarette burn in seats and carpets 20 years Yes UK General public Main dealers Retailers groups Charges on different services (more details on appendix 12) Ongoing training defined territory branding UK Final touch Car paint work Smart repairs 24 years New Zealand 4 years in UK Yes UK, Ireland, Europe  £29,995 Exclusive geographic territories Training Machinery, paint, supplies and stock items Marketing material Business and accounting reviews Car Medic SMART repairs Alloy wheel refurbishment Car interior repairs Car seat repairs Car upholstery and car interior plastics 20 years / New in franchising No data Comprehensive Skills, HS and Commercial Training Quality Branded Tools Consumables. Competitive Package including all you need to run your own business Low franchise management fees Key points: Relatively with the most of their competitors Revive! UK has less main services (no inside repairs, no online shop etc.). As most of their competitors the company is operating in England ΆºÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ µÃƒ Ã‚ ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ±Ãƒ Ã‚ ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¡ÃƒÅ½Ã‚ µÃƒ Ã¢â‚¬Å¡ ÃŽÂ ³ÃƒÅ½Ã‚ ¹ÃƒÅ½Ã‚ ± ÃŽÂ ±Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¾ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦Ãƒ Ã¢â‚¬Å¡ à Ã¢â€š ¬ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ ÃŽÂ ¸ÃƒÅ½Ã‚ µÃƒÅ½Ã‚ »ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ ÃŽÂ ½ÃƒÅ½Ã‚ ± ÃŽÂ ±ÃƒÅ½Ã‚ ³ÃƒÅ½Ã‚ ¿Ãƒ Ã‚ ÃƒÅ½Ã‚ ±Ãƒ Ã†â€™ÃƒÅ½Ã‚ ¿Ãƒ Ã¢â‚¬ ¦ÃƒÅ½Ã‚ ½ franchise According to google search some of the competitors have better SEO strategy (appendix.) Relatively young company with low market and reputation in comparison to their main competitors. 1.4 Consumer Analysis Revive! UK company started their economic activity as a company that provides smart car repair services. Their customers are general public, dealership groups, fleet and insurance companies (Revive! Auto innovations (UK) Ltd Bfa, 2017). Clients in the general public group, according to the data and information that have been collected for this coursework, could be people from 17 years old to 25 years old that are more possible to have small damages in their cars and costumers from 45 to 60 that are also prone to small damages. These consumers in the ACORN classification may be from the category- Financially Stretched 38: Semi-skilled workers in traditional neighborhoods and from the category Comfortable Communities 25: larger family homes, multi-ethnic areas but also from the category 15 younger professional in smaller flats (ACORN/CACI, 2013). Another category that possibly buy Revive! UK services belong to the category 49: Young families in low cost private flats. (Appentixà ¢Ã¢ ‚ ¬Ã‚ ¦) The gender that is more interested in the products and the services are male. Also, according to a Mintel research from 2015 shows that 31% of adults drive a car under 3 years old and a 50% of the drivers have cars over 3 years up to 10 years old (Mintel, 2015). This research may reinforce the fact that costumers use smart repair car services. For the franchise sales the costumers are from different categories. According to statistics on business start-ups the characteristics of majority of entrepreneurs are white males in their forties. Specifically: 25% of employer owners are between 35 to 44 years old, 31% are 45 to 54 years old 26% are 55 to 64 years old 29.4% of owner managers tend to be A Level or equivalent 21.8% followed by a degree or equivalent 11% has no educational qualifications. Two-thirds of entrepreneurs had no prior experience of owning or managing a business, Half of active entrepreneurs have previously worked in the sector they start a business in. (Startup Team, 2004) In agreement with the above information the costumers on the franchising sales of the company may be in the type 28: Owner occupied terraces, average income (ACORN/CACI, 2013). In this category there are people with income around or above national average, moreover their educational status are in national average and finally in a combination of characteristics such as average age and savings it is shown that this category are in the middle of the average age (ACORN/CACI, 2013), (Appendix ..) 1.5 SWOT Analysis/ Key issues Strengths Revive! Operating nationwide with 58 franchisees with 135 vans Increase of cash in hand and bank in 2014 to 2015 Increase on current Liabilities 2014 to 2015 Increase of total assets Recognized and specialist employees 20% increase in sales on year with over 45% of all franchisees running multi van business Achieved Internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Updated website B2B and B2C services Mainly focused in franchise Weaknesses Decrease on Net Worth Potential loss of sales in customers that require other features (tyre ..) Mainly focused in franchise The company operate only in England Relatively young company with low market and reputation No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion Revive! UK has less main services (no inside repairs, no online shop etc.). Opportunities Decrease of car sales on 2016 (Sharpe, 2016) Increase of GDP and average salary for 2016 Current improve export rate due to currency exchange Euro VS GP Unknown agreements among UK and EU for franchising sector exporting of goods due to currency Euro vs GP Change on customer buying pattern into being more in repairing their cars than buying new ones Threats Potential changes on the franchise regulations because of Brexit (Mark, 2013) Potential interest rate increase (Moneywise, 2013) Unknown agreements among UK and EU for franchising sector importing of goods: Changes on agreements would mean potential increase custom duties that will lead to more expensive row material, paint tooling, machines etc. Potential increase in taxes (Inman, 2017) Low unemployment rate with uncertain future projection (Statistics, 2017b ). 1.6 Key Issues From the above SWOT analysis the key issues that should the company consider in a new communication campaign are: Recognized and specialist employees Achieved internationally recognized Investors in people status Investment in systems and technology to reduce franchise admin time and improve Mainly focused in franchise Only in England No interactive social media Many activities with social impact but without being well communicated Low Search Engine optimization Not enough promotion 2. MARKETING COMMUNICATION OBJECTIVES Make your Smart move with Revive Reflecting on the above key issues, the companys next communication campaign should be focused on: Raising awareness to specific target group in order to increase their publicity through online marketing tools such as website and social media. Making franchise sales in another market beside England. Since the company in the past have tried to distribute their franchise product in the N. Ireland and Scotland market and there were no results (based on the information that we gathered for this assignment) it is time to make efforts again but only in one of the two countries. It is suggested here Scotland. The campaigns name would be the same but other distribution channels. To get involved in a new market, the communication and marketing steps should be more focused. The main marketing communication objectives of the campaign are: 1. Increase awareness with 20% among adults 25-35 years old, of category 2 Rising Prosperty: 2.15 younger professional in smaller flats (ACORN/ CACI, 2013) in the area of West Midlands for Make your smart move with Revive! campaign starting from March 2017 September 2017. 2. Increase awareness with 10% among adults 30 to 45 years old, of category 2 Rising Prosperty: 2.18 career driven young families (ACORN/CACI, 2013) in the area of Edinburgh for Make your Smart move with Revive! campaign starting from March 2017 September 2017. APPENDICES REFERENCES Fill, Chris. Marketing communications: Interactivity, Communities and Content Chris Fill, 5th edn. Essex: Pearson Education Limited. Westwood, John. How to Write a Marketing Plan, edited by John Westwood, Kogan Page, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=1135738. Jobber, D. and Ellis-Chadwick, F. (2012) Principles and practice of Marketin+. 7th edn. London: McGraw Hill Higher Education. Halik, J. (2012). The application of PEST analysis based on EBRD and IBRD methodology. Central European Business Review, 1(3), 14-21. Thomas, H. (2007). An analysis of the environment and competitive dynamics of management education. Journal of Management Development, 26(1), 9-21. Whos Who Legal, 2017 What does Brexit mean for Franchisors around the world? the latest legal features, research and legal profiles whos who legal. Available at: http://whoswholegal.com/news/features/article/33494/what-does-brexit-mean-franchisors-around-world/ (Accessed: 15 February 2017). Inman, P. (2017) UK tax burden will soar to highest level for 30 years, warns IFS. Available at: https://www.theguardian.com/business/2017/feb/07/ifs-warns-steep-cuts-tax-rises-40bn-black-hole-uk (Accessed: 14 February 2017). Copyright (2016) International How does Brexit impact international Franchisors with franchisees in the EU? Available at: http://www.franchise.org/how-does-brexit-impact-international-franchisors-with-franchisees-in-the-eu (Accessed: 14 February 2017). Shoosmiths (2017) What does Brexit mean for UK franchising? part one. Available at: http://www.shoosmiths.co.uk/client-resources/legal-updates/what-does-brexit-mean-for-uk-franchising-part-one-12369.aspx (Accessed: 14 February 2017) Goodchild, R. (2017) Does your vehicle have minor damage? Dont worry we can repair it! Available at: https://revive-uk.com/ (Accessed: 14 February 2017). Revive! Auto innovations (UK) Ltd Bfa (2017) Available at: https://www.thebfa.org/members/revive-auto-innovations-uk-ltd (Accessed: 14 February 2017). Endole.co.uk, 2017 Revive! Auto innovations (UK) limited company information. Available at: https://www.endole.co.uk/company/05115063/revive-auto-innovations-uk-limited (Accessed: 14 February 2017) Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Bennett, J. (2016) Hard Brexit will leave UK car industry hanging by a thread. Available at: http://www.am-online.com/news/market-insight/2016/10/11/hard-brexit-will-leave-uk-car-industry-hanging-by-a-thread (Accessed: 15 February 2017). Moneywise (2013) When will UK interest rates rise? Available at: http://www.moneywise.co.uk/news/2017-01-23/when-will-uk-interest-rates-rise (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Gross domestic product, preliminary estimate: Oct to Dec 2016. Available at: https://www.ons.gov.uk/economy/grossdomesticproductgdp/bulletins/grossdomesticproductpreliminaryestimate/octtodec2016 (Accessed: 15 February 2017). Statistics, O.F.N. (2017) Unemployment rate (aged 16 and over, seasonally adjusted). Available at: https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/timeseries/mgsx/lms (Accessed: 15 February 2017). ACORN/ CACI 2013 Available at: http://acorn.caci.co.uk/data/#t38_p1 (Accessed: 15 February 2017). Sharpe, T. (2016) Misfiring UK car market could see 9% decline in 2017. Available at: http://www.am-online.com/news/market-insight/2016/10/07/misfiring-uk-automotive-retail-market-could-see-9-decline-in-2017 (Accessed: 15 February 2017). Mà ¶ller, B., Brezing, C. and Unz, D. (2012) What should a corporate website look like? The influence of Gestalt principles and visualisation in website design on the degree of acceptance and recommendation, Behaviour Information Technology, 31(7), pp. 739-751. doi: 10.1080/0144929x.2011.642893. Solutions, S.W. (2012) Articles. Available at: https://www.spritzweb.com/resources/good-website-characteristics.html (Accessed: 18 February 2017). Ledford, Jerri L.. SEO: Search Engine Optimization Bible, edited by Jerri L. Ledford, Wiley, 2008. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=331516. StartUp Team, (2004) The average entrepreneur | page 2 of 2 | startups.Co.Uk: Starting a business advice and business ideas. Available at: http://startups.co.uk/the-average-entrepreneur/2/ (Accessed: 18 February 2017).

The Presentation of Willy Loman in Death of a Salesman by Arthur Miller

The Presentation of Willy Loman in Death of a Salesman by Arthur Miller Willy Loman is presented as both a tragic hero and an unconscious victim in "Death of a Salesman". "Death of a Salesman" is very much based upon the American Dream, and whether we are slaves or conquerors of this dream. This is an idea that the playwright Arthur Miller has very passionately pursued both through Willy's own eyes, and through his interaction with the different characters in the play. Firstly, the definitions of a hero and a victim very much influence the way that Willy is viewed by the audience. Miller has not used the play to suggest that Willy Loman is an ordinary hero, but more a tragic hero. A tragic hero, simply by definition means that the reader already begins to see Willy in a more sympathetic light. A tragic hero is somebody who cannot forget his past, and so is destroyed by the consequences of his own actions. In order to picture Willy as a victim, again one cannot think of a regular victim, but of an ignorant victim. This would mean that Willy was completely unaware of his role as a victim in the play. It would also imply that Willy was not in control of his own fate. From the beginning of "Death of a Salesman" we see Willy playing the very victimised role of the conformer. Near the end of the first scene, as he speaks to his sons in one of his flashbacks he says: "the man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead." This sounds very much like a typical business ideal, and one cannot help but feel at this stage that Willy is taking on ideas from other people ... ..., because he still thinks that he can solve Biff's problems with money. On the other hand, wrong answers do not, and should not disqualify a man from being a tragic hero. If we see tragic heroes as being those ruled by lust, ambition or jealousy, and fully respect these forces; why not neurotic awareness? In some ways, don't we ourselves live by the rules of Willy Loman - that "liked" is very different to "well-liked"? Every ordinary person is a potential 'watered down' version of Willy. Arthur Miller is neither blaming this solely on society, nor is he presenting a pathetic creature who is the author of his own misfortunes. Bibliography: Miller, Arthur. Death of a Salesman. Literature: An Introduction to Fiction, Poetry, and Drama. Seventh Edition. X.J. Kennedy, and Dana Gioia. New York: Addison Wesley Longman, Inc., 1999

Essay --

1. What is the accepted definition of a ‘contaminated site’? Broadly discuss the reasoning underlying the definition and discuss reasons why there are notifiable activities and what these activities are. What other government or supply authorities are required to be notified for development work to be initiated? HD question – How might groundwater be a significant issue on this site? Definition of a contaminated site To understand what a contaminated site is, soil contamination should be defined to understand the scope of contamination that can affect a site when observed in a construction context. Soil contamination can be loosely defined as polluted soil, thereby including liquid or solid hazardous substances mixed amongst the earth’s naturally occurring soil causing impurity. The causes of soil contamination can range from negligence, intentional abuse or at times unintentional actions that can all lead to destructive consequences with long term affects. Soil contamination in Australia is commonly caused through a chemical interference with pesticides, metals such as lead, chromium, cadmium and mercury, petroleum and solvents. The following List outline key causes of soil contamination: ï‚ § Unintended Spills ï‚ § Acid rain ï‚ § Rigorous farming ï‚ § Deforestation ï‚ § Genetically modified plants ï‚ § Nuclear wastes ï‚ § Industrial Accidents ï‚ § Landfill and illegal dumping ï‚ § Agricultural practices, such as application of pesticides, herbicides and fertilizers ï‚ § Mining and other industries ï‚ § Oil and fuel dumping ï‚ § Buried wastes ï‚ § Disposal of coal ash ï‚ § Drainage of contaminated surface water into the soil ï‚ § Discharging urine and fasces in the open ï‚ § Electronic waste The Queensland Government, Department of Environment and Heritage, Protection, de... ...ivide by two as we know the ground is flat in the zone where we need to fill we therefore do not average. B = Height variance to fill level x the distance B = 3*14.584 B = 43.752 Notes: 1. The distance of 14.584 meters is chosen assuming that the chosen shape has right angles in B C and D. 2. We don’t need to divide by two as we know the ground is flat in the zone where we need to fill we therefore do not average. C = height varian to fill level x the distance C = 3*14.584 C = 43.752 Note1: We don’t need to divide by two as we know the ground is flat in the zone where we need to fill we therefore do not average. Prismoidal Formula Application Volume = (A+4B+C)*L/6 V = [30.468 + (4*43.752) + 43.752] * 30.118 / 6 V = (30.468 + 175.008 + 43.752)] * 30.118 / 6 V = (249.228 * 30.118) / 6 V = 7506.249 / 6 V = 1251.041 m ³ Environmental engineer

Meditations

SoP†A man's worth is no greater than the worth of his ambitions.† When I read Meditations by Marcus Aurelius little did I know the impact it would have on me while choosing my career path. At a very young age, I began to be fascinated by the role of money in our day today lives, this allure grew and it influenced my goals. It's with great deliberation that I have decided to pursue the Master of Finance course in your esteemed institution, since it is harmonious with my goal of being a Financial Analyst. This course appealed to me, due to its compelling curriculum. As I read through the syllabus I realised the foundations of the challenging course work would give me an in-depth understanding of concepts such as corporate finance, a subject which has always fascinated me. The convergence of each and every subject offered in the coursework during the two-year period shall not only provide the exposure I desire from the Master's program but will also allow me to lay the foundation to pursue my aspiration of Chartered Financial Analyst – a professional degree that one can aim to actualize since it will be in perfect synchronisation with the university's course program. Australia is also the choicest of countries to pursue my Graduate studies. Since I have always the admired their hospitable approach to international students, and the balanced and cultured perspective it imparts to the students who study there. I also believe pursuing my graduate degree there will not only improve my knowledge but will also help in my holistic development.My family has always inculcated in me the need for education and the value of hard work. All through my life, my parents would show me all their values not in words but in their actions. My mother who is an educator taught me that a good education is the profoundest of accomplishments. My father imparted to me the attitude of working with meticulousness and going the extra mile to succeed in my endeavours. They supported and encouraged my intellectual curiosity, and fostered my fledging interest in finance. They would patiently field my questions on the basics of economy and gave me the leeway to understand how they would budget our household expenses. With this strong backing I decided to attempt one of the most challenging exams in India, the Chartered Accountancy Exams. While preparing for this exam, I came to realise the complexities involved in accounting. The real learning began when I cleared the first level of the exam and started preparing for the Intermediary level. I was exposed to a variety of subjects including concepts of financial management, information technology and management principles. The core focus however, remained on accounts, finance, auditing, corporate and tax laws.As I studied I began to understand that the course of work I had chosen was challenging as well pushed me out of my comfort zone. I decided to complete my graduation in Bachelors in Commerce, to further enhance my understanding. After which I began work as an intern to get an incisive glimpse into the workings of an accounting firm. I got an opportunity to intern with Transaction Advisory Services at BDO India (erstwhile MZSK and Associates). The department specialised in valuation services, due diligences, other structuring options. As I started to get involved in various projects I began to find myself progressively drawn towards finance. As my work progressed, I soon began to immerse myself heavily into assignments, which made me understand that finance is indeed one of the key pillars of the business world. The end of the internship period bridged the gap between my ideals and real life, and clinched my dream of delving into the world of finance. This led to my decision to pursue Masters of Finance as against a Management degree since I was looking for something more niche and specialized. The job market in India provides plenty opportunities to those with skills in the field of finance including corporate finance and personal finance, however, the management programs here that are excellent in its own entirety do not allow a student seeking expertise in a distinct arena to flourish. India is now an emerging economy, the need for more specific expertise is on the rise, with the help of this program it would be an incredible contribution on my behalf to be able to apply the knowledge and exposure I receive at your revered university towards my ambition as well as the prove to be a contributing asset in the company of my choice in India. Therefore, this degree would be compelling factor that would decide my future career prospects. I would advance tremendously since your syllabus involves all the requisite skills that I would need to work with top tier firms. It would also be remiss if I fail to mention the advantages of being in a vibrant and vivacious environment that characterizes university life at ANU. I would like to further assert that this program would provide invaluable significance to my life and academic career. This program will give me opportunity to study with like minded individuals and the fortuity to collaborate with premier faculty both of which would impact my person greatly. Therefore, it would be an absolute pleasure to be admitted as a part of this program.